SEO or rather Search Engine Optimization - you can see why it gets abbreviated to just SEO, is about optimising your website using relevant, targeted keywords and phrases to achieve a higher natural ranking or listing on a search engine query than other websites.

By implementing a sound SEO strategy a website should benefit from increased quality traffic, which in turn means more sales (hopefully).

SEO is not an exact science and much more an artform, and sadly the results are not always quick to come which is why as part of any SEO strategy, a company should also consider using paid listings early on until your SEO work starts yielding results. SEM or Search Engine Marketing is now big business and there are countless companies looking to help promote your website. One of the most popular forms is Google Adwords, and I expect most of you have seen these when using the Google search. At the top and down the sides there are a number of sponsored links, these are Google Adwords. Like most of the other types of SEM it can be quite expensive, but if you need that initial push before your SEO work kicks in, it is worth investigating.

Why do we need SEO?

Well to those of you who have noticed, there are a bazillion and one websites out there and if you want your website to be seen before your competitor's website, then you need to invest some time into SEO rather than leaving it to chance.

Very few websites at the top of the search listing are there by fluke, most are there for one of two reasons - either they have invested a lot of time in SEO and are considered by Google or other search engines to be of high value, or the site has a certain degree of uniqueness about it. Whatever SEO strategy you adopt, you need to find that unique angle that none of your competitors are using and exploit it with your SEO. That is what Floppyhat will be looking to do for you should you employ us to do your SEO for you.

Why use Floppyhat for your SEO?

Prior to forming Floppyhat Designs I worked for a software company as their webmaster, and one of my main duties was developing and implementing the company's SEO strategy. Even a year or more after I left the company, they are ranking well with many of the keywords and phrases my SEO work focused on.

If you would like to learn more about Floppyhat's SEO Solutions, please click the link.